In today’s digital age, the terms marketing and online presence have become synonymous due to which companies are looking around to strengthen their online presence through all necessary means. Effective marketing and promotion can differentiate between making a strong brand or lead to becoming obsolete and losing to your competitors.
Corporate videos have become a strong tool to bolster your digital presence. Mumbai popularly known as the financial capital of India has attracted loads of companies to grow their businesses even further. As a result, various big corporate film makers have emerged in the city offering creative videos and leveraging viral culture elements to create a lasting image in the minds of your potential customers.
Just like any business activity making a corporate video is a process that is way more than just listing the details. The recipe requires creative thinking coupled with strong animations, a compelling brand story and finally garnishing it with the post-production process of editing. Naturally, a single person cannot be the jack of all trades and to skip the hassle of hiring a whole team, you should hire a corporate video production house. They provide an experienced team of professionals elevating the scope of your video to a new level.
Mumbai is well known for its film production industry and continuing on the same lines this expertise branches out to corporate video production. A top ad film production houses in Mumbai will work tirelessly to always deliver the work before deadlines while strictly abiding by the budget. This is made possible by an extensive team involving directors, cinematographers and producers. You must be wondering how all these people work as a unit to make your dream project, we’ve got a brief overview of their roles in a video production project-
1) Director- The lifeblood of a project responsible for bringing the ideas of the scriptwriter to life through creative visualization.
2) Cinematographer- The artistic head of the project and is in charge of capturing the visual elements of the video.
3) Producer- The backbone of every project is responsible for establishing coordination among different groups. They work on videos all while managing the budget and the scheduling.
Now that you know how powerful corporate videos can be you need to understand the key factors that can affect your choice. We will outline a course of action you can follow to find the right corporate advertising production houses in Mumbai-
1) You should start by approaching different production houses and demand for the customizations. You need to figure out the companies that don’t align with your thought process or offer little to no freedom of creativity.
2) Next comes holding a background check to understand the past work and the quality of projects delivered to their clients. This will also allow you to find a company with a team that has ample experience and expertise.
3) The final step would be to negotiate the price to find which company has the best cost-to-result ratio.
If you follow these steps you will end up with a corporate filmmaker who is best suited for you. Let’s continue with an example, FilmBaker company stands out from most of the ad film production houses in Mumbai by checking all the boxes in the list we mentioned above.
Now that you have decided on the company you want to hire the next step is to communicate the kind of video you need. A top video production company will always accommodate your ideas and will offer you a wide choice of video styles like-
1) Social Media Advertisements- Since social media engagement is rising by the day short clips with crisp content are popular amongst all demographics. You can post content on various platforms such as Facebook, Snapchat, Twitter and Instagram.
2) Promotional Video Segments- These are designed to promote a marketing campaign, sale or event. They highlight the key aspects that are most important to your target audience.
3) Animated Ad Clips- Nowadays short and animated brand clips usually capture the audience's attention. These 30-45-second videos are used to showcase a company, product or service increasing the brand's presence on television or digital ad broadcast channels.
4) Corporate Communication Videos- These longer movies which normally last 5-10 minutes help to showcase products or services to clients or investors. They are perfect for professionally communicating your brand's value.
When working with ad production houses in Mumbai, you should clearly mention your expectations to achieve the desired results. Look for a company that delivers on time, enhances your brand's identity and maintains seamless communication throughout the process. As previously stated, the Filmbaker company provides innovative ad films that attract people without bombarding them with information. Their ads function as strong social media marketing tools that increase brand visibility and sales.