How to Use Explainer Videos in Your Email Marketing Campaigns

Nowadays your followers are more likely to watch a video than scroll past an image so give them something they’ll want to see. A short and compelling video can change your email from just another message to a memorable experience. You can capture your audience’s attention with a message that feels personal, engaging and memorable. Well, that’s the power of explainer videos brought to life by professional video production services.

With the right approach, creating explainer videos is simple and highly effective at grabbing attention and driving engagement. These videos simplify difficult material, answer queries and effortlessly guide your audience through the sales funnel. In this blog, you’ll learn how to use explainer videos in your email campaigns to captivate your audience and boost click-through rates.

Choosing the Right Type of Explainer Video

Explainer videos generally fall into two categories which are 2D animation including motion graphics, whiteboard and cutout animations for a humorous or inviting tone. On the other hand, 3D animation includes motion capture and stop-motion for a more polished, serious feel. 

So choose the style that aligns well with your brand's personality, resonates with your target audience and fits with the distribution channel. Not sure which style is ideal for your project? Working with a professional explainer video production company like Filmbaker can help you make the right decision and create polished videos that will connect with your audience. The best explainer video company will help you determine which style suits your goals as different styles evoke different emotions in your viewers. 

Incorporating Videos into Email Campaigns

1. Create a Clear and Concise Video: Keep it short, clear and visually appealing. Show how your product solves a problem rather than just listing features. Use a personalized thumbnail with a play button to invite clicks.

2. Choose the Right Hosting Platform: Pick a platform that fits your needs. YouTube is easy to use while Vimeo and Wistia offer better branding options. 

3. Use Thumbnails or GIFs: Since not all email clients support video playback, clickable thumbnails or GIFs can give recipients a preview. These are simple to make with tools like Giphy or Photoshop.

4. Test for Compatibility: Make sure you first send the email to yourself to check everything works on desktop and mobile, this ensures a smooth experience for all viewers.

5. Catchy Subject Lines and CTAs: Increase open rates with a subject line like Video inside and a teaser like Watch in 60 seconds. Moreover at the end of the video use clear CTA like scheduling a demo or signing up for a trial. It’s a hit-or-miss situation so experiment with thumbnails, subject lines and CTAs to see what works best for you. 

Advantages of Implementing a Video Email Marketing Strategy

1. Boosts Open Rates– Adding a video thumbnail or animated GIF makes your email stand out attracting users' attention and persuading them to open. This tells email providers that your material is valuable thereby increasing your reach.

2. Enhances Viewer Engagement– Videos grab your audience's attention and hold it longer than text. By keeping them engaged, you build trust and loyalty, increasing conversions as they connect with your message.

3. Improves Click-Through Rates– Working with an experienced animation video maker increases clicks thereby directing traffic to your website or landing pages and boosting conversions.

4. Reinforces Brand Recognition– Videos connect your brand with positive emotions and they are easily shareable thereby helping you to broaden your audience.

5. Increases Conversion Rates– Hiring an explainer video production services company will help you deliver your ideas effectively enabling audiences to better understand what you offer which usually results in a higher conversion rate

6. Simplifies Complex Information– Videos simplify complex issues making them easier for your audience to understand improving your chances to communicate successfully.

7. Personalizes Communication– Customized video messages add a personal touch to your emails that strengthens your bond with receivers increasing loyalty and trust.

8. Extends Time Spent on Email–Videos maintain your audience's attention for a longer time giving you the bandwidth to express your message and establish relationships.

9. Supports an Integrated Marketing Approach– By embedding videos in your emails, you make it easy to promote your content across different channels resulting in a seamless experience that improves engagement and branding consistency.

10. Optimizes Mobile User Experience– Make sure your videos are mobile-friendly to increase accessibility and user experience because most people read emails on their mobile devices.

Conclusion

Explainer videos can completely transform your email marketing strategy. They cut through the clutter, deliver your message quickly and grab your audience's attention. Videos are straightforward and visually compelling explanations of your product or service helping your customers to understand what you offer in seconds. It's not difficult to make effective explainer videos with the right expertise, Filmbaker explainer video production services are perfect for getting your ideas easily turned into videos which promote action and produce results.