5 Mistakes to Avoid When Creating Animated Explainer Videos

Introduction:

Explainer videos are all over the internet grabbing the eyeballs of the audience to showcase a brand's offerings in a fun and engaging way on the internet. But having an explanatory film isn't enough; it must be done correctly. Many brands make blunders that reduce the video's impact. 

Whether you're starting or have been in the company for a while, changing your marketing plan is always crucial. To do so look at how others promote their products and use those concepts to improve your own.

Explainer videos are inexpensive, innovative and let you connect with your target audience. But many brands often make blunders that battle to reach. Take a glance at five frequent mistakes in explainer videos, why they matter and how to correct them.

What is an Explainer Video?

Explainer films are creative ways to present your business and explain complex concepts to your target audience. Unlike old-fashioned "About Us" videos, explainer ones include graphics and voiceovers to make your message clear and entertaining producing excellent results.

Why do Businesses need Animated Explainer Videos?

As a business you might think do you need to segregate a budget for explainer films now, is it that necessary? Animated explainer films could change the way you connect with your audience by easily describing what you do, highlighting your products or services and capture attention. Though it may consume a portion of your budget, the perks often surpass the costs. 

Getting videos from an explainer video company can help you stand out, attract website traffic and improve your social media presence. You can use them to showcase the launch of new items, introduce your company or convey ideas that are difficult to portray with words alone.

5 Animated Explainer Video Mistakes To Avoid:

Creating an explainer film for your company can be exciting but it’s equally important to avoid common mistakes that might reduce its impact. To make your video professional and achieve your objectives, you need to address these errors as soon as possible. If you’re considering working with professionals, several animation companies in Bangalore specialize in creating amazing videos. 

1. Overlooking the importance of a solid script

It's tempting to include every detail about your company in your film but too much information can be exhausting for viewers. Instead, concentrate on only a few crucial themes you want them to remember. A short and interesting narrative can act as the foundation of your video. To make your message more captivating, emphasize your company's value clearly and consider using narrative.

2. Missing an engaging hook

You might have heard the first impression is the last impression so make the first few seconds of your video outstanding. Viewers may lose interest before you even begin if you do not have a compelling hook so avoid starting with generic descriptions. Instead, grab people's attention right away with a relevant problem, an intriguing query or an assertive statement.

3. Using internal jargon that confuses the audience

Keep your wording clear and understandable like avoid using industry-specific jargon, acronyms or words that may confuse your target audience especially if they are unfamiliar with your brand. Always reread your script as if you were seeing it for the first time to ensure clarity.

4. Not utilizing enough animated visuals

Animations are a great way to simplify complicated concepts which tough to convey orally and utilize images to clarify. So, collaborate with an explainer video production company or an animator to generate graphics that compliment your voiceover and engage visual or auditory learners.

5. Forgetting to include a clear call to action (CTA)

Don't end your video without instructing your audience on what to do next. Whether it's signing up for a demo, contacting your company, downloading a resource or subscribing to your channel, your CTA should be simple and actionable. This stage keeps your audience engaged and encourages them to interact further with your brand.

Choose The Right Explainer Video Production Company:

Choosing the best explainer video production company is important for effectively communicating your idea and engaging your audience. Start by establishing clear objectives, checking the company's previous work to see if their style aligns with your vision, and reading reviews to understand how they have assisted others. Whether you choose an animated explainer or a whiteboard video ensure they have the knowledge and experience to deliver quality results.

When it comes to turning ideas into compelling stories, Filmbaker is a well-known video production company in India that combines expertise and creativity. They take the time to understand your objectives and deliver visually stunning material that leaves a lasting impression. If you're ready to share your story and reach a larger audience, they’ll ensure your project is a success.

Conclusion:

Now that you're aware of the common pitfalls, you're ready to design an animated explainer video that truly stands out. To achieve this, make sure your video includes a focused narrative, appealing visuals and a clear call to action. With expertise and these suggestions in mind, you're all set to create fantastic videos. 

If you're not sure where to begin, consider partnering with a professional explainer video maker like Filmbaker. They specialize in making visually beautiful and engaging videos that ensure your message reaches your target audience. From their extensive portfolio, you can select a style that matches your vision, while they strive to stay within your budget and meet your requirements.